We are a clothing label built on textural black-and-white photography. Our original all-over prints are paired with fabrics such as linen, silk, cotton, hemp and denim. 

18% grey is used by photographers to balance exposure. It reflects 18% of the light that hits it and is read by the human eye as the perfect centre point between white and black. 

It's the quiet reference that anchors the light, shade and colour around it. 

Harmony rooted in neutrality.